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Posts Tagged ‘The first Generation’

The first generation of Internet marketing saw Web site owners work on getting linked from other sites because they saw the benefit of the traffic from those sites. Their link strategies primarily related to finding sites that related to different products or services but had the same target market as theirs and
requesting a link from the site’s owner.

Usually reciprocal links were negotiated, placement was negotiated, and graphics and text for the links were traded. The second generation saw link strategies get a little more sophisticated, certainly as link popularity and link relevancy became significantly prominent elements in the search engines’ ranking criteria.

Organizations took a very strategic approach to getting linked from as many sites as possible to improve their link popularity scores. They implemented very thorough, organized, and detailed link strategies.