American Express

Posts Tagged ‘planning your strategy’

The easiest way to learn how to make your products or services more appealing to your target market is to learn from those who have already been exposed to your offerings. In the offline world, this would result in numerous timeintensive focus groups, annoying customer surveys, and open-ended interviews.Although these techniques are a great way to study your customer base, they also are time-intensive, are costly, and often end up inconveniencing your customers. In today’s ”wired world” you not only can reach more customers in a cost-effective manner, but you can also enable users to provide their feedback at their convenience without the pressure of answering questions in high-pressure environments such as a one-on-one interview.

How can feedback from your clients help you with planning your strategy? Well, it’s just as important to know why users purchase your products or services as it is to know how to get them to your offerings. For example, let’s take Amos Pewter (www.amospewter.com), one of the leading retailers of hand crafted pewter products and collectibles. Amos Pewter sells pewter products of various design themes, purposes, and prices. Typically businesses will just build their e-commerce Web site, place their products on the site under logical navigation categories, and launch their Web site hoping that their customers will find the products they want in their storefront and will make an online purchase.