American Express

Posts Tagged ‘Online’

It’s not just what you do, but how you do it. If you’re going to get something out of your Web site, you have to provide the functionality for the potential customer to take an action, and you have to make sure everything works as it should. Everything must be easy for the user.

Let’s consider a hotel or hotel chain as an example. The right look and feel, excellent navigation, and useful information present a convincing picture for the Web site. We know, though, that an information-only Web site will not get the job done. The target market expects to be able to make a reservation, download a brochure, plan their trip online, and so on, quickly and easily with no barriers preventing them from doing so. If the Web site is too slow, they’ll give up. If the Web site generates an error, they’ll lose confidence. A hotel Web site must extend different touch points to the target market, allowing them access to self-service tools (e.g., interactive package builders, maps and directions, etc.) and engaging features to capture leads, drive immediate sales, and promote consumer loyalty (e.g., through permission marketing, access to a rewards program online for an individual business, etc.).

Education is important for people. With education, people can gain knowledge to reach their dream. But, there are only few people who can obtain proper education for their life. It is because education is too expensive in some aspects. Thus, people need much money to obtain a degree.

As people are working to earn money to continue their studies, they begin to forget their motivation to go to the college. They become too busy with their jobs that they have no time to attend the class. As the result, they give up on their hope to continue on their academic career. Actually, they should not do that because online college degrees are available for them. There is no need for them to attend the class physically. There is no need for them to get a rush in catching a bus that they will not miss any lesson. There is really no need for such things because they can study at home. They can design their own schedule for studying that there is no need for them to get a headache in splitting their time for studying and working.

The same as traditional college, an online college also offers various accredited degree programs from 2 years to four years certificates degrees and from bachelor degrees to doctorates.

The second generation came along very quickly. Online advertising agencies started to crop up, managing the banner advertising space for very heavily trafficked sites. If you wanted to advertise on a specific site, you worked with their online agency. To advertise with a number of heavily trafficked sites, you ended up dealing with two or three or four advertising agencies. Almost as soon as banner advertising became mainstream, it started to decline in effectiveness.

Click-through rates dropped through the floor, technology to strip out unwanted ads became very popular, and soon there was all kinds of available advertising space at dirt prices and few takers. Banner advertising was okay for branding, but terrible on generating traffic to your site. Advertisers used many techniques to try to change things. Various sizes and placement techniques were tried. Animated banner ads saw a little increase in click-throughs. Drop-down menu banner ads were somewhat effective.

Many techniques were employed, but with the exception of a few key areas, banner advertising continued to be viewed as generally ineffective.