American Express

Here are my recommendations (and it will be great if your list and mine are similar),A smiling face. This should be genuine. We have all been told that people buy more with their eyes than they do with their ears. If you were welcoming a friend into your house, you would quite naturally smile. It is also pleasurable when walking into someone else’s premises to be greeted with a smile. If you are lazy this should appeal, as apparently it takes less muscle power to smile than it does to frown. Eye contact. It is so important to look people in the eyes.
Not only do you convey body language when you look someone in the eye but you also are subconsciously registering
that person’s body language. We have become conditioned to believe that a person who looks us in the eyes is more trustworthy. Be pleased to see the customer. This is harder to describe, but it is a combination of facial expression, body language and tone of voice. We have all experienced, at some time or another, sales people who give us the impression that we are a nuisance and are interrupting their day.

This really is irritating when we as customers, should we make a purchase, are actually making a contribution to their pay packet. I have often longed to say ‘I help to keep you employed, so be nice to me.’